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AstraZeneca is a global pharmaceutical company focused on developing innovative medicines to improve patients' lives. In Mexico, they aimed to increase treatment adherence and enhance patient follow-up in a specific business line, facing regulatory and adoption challenges.
Originally, they had an idea to improve the transportation of medical representatives in their patient follow-up program.
This proposal was not validated in the market. Therefore, their need was clear:
Low occupancy of the medical visitors' team.
Regulatory challenges that limited efficient operation.
Lack of understanding of the reasons for the low adoption of the program.
SISU proposed conducting a vision Sprint to uncover the real cause of low effectiveness and to understand if the app was truly the right solution.
The goal was to identify the root of the problem before investing in technological development, demonstrating the importance of rethinking preconceived ideas.
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Conduct user interviews to gain a comprehensive understanding of the processes.
Prioritize findings and map the actual obstacles of the program.
Align the team around the right problem and define a flow with clear objectives.
Develop a comprehensive application that addresses the identified problem.
This iterative approach allowed for risk reduction, resource optimization, and the creation of a product that met their expectations, with Sisu as their ally.
With the plan in hand, we began an iterative process of design and development.
We identified that the barrier was not the mobility of the visitors, as was thought, but rather the lack of patients in the program.
We transformed manual card enrollment into an agile and accessible digital flow for doctors and patients.
We focused resources on what truly generates impact.
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Collaborating with AstraZeneca allowed:
Understanding users deeply allows us to design impactful products.
A strategic vision ensures solutions aligned with clear objectives.
Being willing to challenge initial ideas opens the door to innovative solutions.
"They did a great job; the application was disruptive, professional, and they managed to create an innovative solution without losing sight of the human aspect and empathy. They were able to address everything we needed, and we achieved a great connection with them."Carolina Descalzo Project manager at AstraZeneca
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